Metaverse - that's what Mark Zuckerberg (Facebook's founder and chief executive) has called the three-dimensional virtual space that is about to expand and even replace the Facebook, Instagram and Whats-up environments in one integrated virtual world. Is this possible? What might it look like? What benefits does this phenomenon have for the events industry? Which companies will dare to create their own interiors in a virtual space? And finally, who is already ready for such solutions?<\/strong><\/p>\n\n\n\n Interest in metawebs as expressed by the number of online searches by. Google Trends<\/a> reached its peak in the autumn of 2021. The media, including New York Times<\/a><\/em>, Washington Post<\/a><\/em> whether The Guardian<\/a><\/em> publish dozens of speculations on what this world might look like.<\/p>\n\n\n\n Technology and media giants like Apple<\/a>, Google<\/a>, Microsoft<\/a>, HP<\/a>, Nvidia<\/a>, Adobe<\/a> whether Disney<\/a> are beginning to create and show the first prototypes of their own metaverse. Following the new trend, declarations to join the metaverse world have already been made by Coca-Cola<\/a> and VISA<\/a>. <\/p>\n\n\n\n Sam Zuckenberg (Meta formerly Facebook) is already letting the first beta testers in the USA into his new world. The world has clearly accelerated in this category.<\/p>\n<\/div>\n\n\n\n The year 2020 and the pandemic enslaving the world has clearly forced us to make a lot of changes and move our operations to an online environment, the Internet. \"We've jumped five years ahead in our remote working capabilities at one point,\" said Verizon CEO Hand Vestberg at CES 2021. <\/p>\n\n\n\n The introduction of pandemic restrictions has momentarily accelerated the development of online technologies, with as many as: 93% of global users admitted that it is definitely our future, 76% of respondents confirmed that their daily lives are already heavily dependent on these technologies, and more than half, 52%, even declared that their level of happiness depends on technology, internet access and social media.<\/p>\n\n\n\n META's virtual domain is set to become an all-encompassing space where commerce, education, entertainment, communities, wellness and work will become accessible in a unified digital world. For those spending time online, this next zone, with new opportunities, could prove to be a new direction for entrepreneurs, authors, bloggers or influencers. Let's consider what the metaverse is today and what it could become. What new opportunities could it bring? Why are global brands already paying such strong attention to this theme?<\/p>\n\n\n\n Note that this is not new<\/strong>! Such virtual platforms have been in the making for nearly two decades. VSide(2004)<\/a>, Twinity(2008)<\/a>, IMVU(2004)<\/a>or the most famous Second Life (2003)<\/a> are virtual places where, as in metaverse, we are avatars and meet other people in a 3D world - against the backdrop of a city, a tropical island or a space station. <\/p>\n\n\n\nOnline events in the metaverse? Well not just events.... <\/h2>\n\n\n\n
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Why the sudden turnaround and rush to metaverse?<\/strong><\/h2>\n\n\n\n
Let's start with the genesis of the Metaverse thread itself....<\/strong><\/h2>\n\n\n\n
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