{"id":1504,"date":"2022-01-08T23:43:18","date_gmt":"2022-01-08T22:43:18","guid":{"rendered":"https:\/\/avatarland.eu\/?p=1504"},"modified":"2022-04-13T11:37:10","modified_gmt":"2022-04-13T09:37:10","slug":"organizacja-wydarzen-w-metawersach-metaverse-events","status":"publish","type":"post","link":"https:\/\/avatarland.eu\/en\/organizacja-wydarzen-w-metawersach-metaverse-events\/","title":{"rendered":"

A new era of \"Metaverse Events\" - i.e. the organisation of online events in the so-called metaverse in 2022.<\/p>"},"content":{"rendered":"

What is the metaverse and what does it have to do with organising online events?<\/strong>

Metaverse ? this is how Mark Zuckerberg (founder and chief executive of Facebook) calls the three-dimensional, virtual space that is about to expand and, indeed, replace the Facebook environment in a single integrated virtual world. The Facebook, Instagram and Whats-up environments in one integrated virtual world. Is this possible? What could it look like? What benefits does this phenomenon have for the events industry? Which companies have the courage? dare to create their own interiors in a virtual space? And finally, who is ready for such solutions?<\/strong><\/p>

Online events in the metaverse? Well not just events... <\/h2>

Interest in metaverses expressed by the number of Internet searches by. Google Trends<\/a> has reached its peak in the autumn. 2021. The media, including New York Times<\/a><\/em>, Washington Post<\/a><\/em> whether The Guardian<\/a><\/em> publish dozens of speculations on what this world might look like.<\/p>\n\n

Technology and media giants like Apple<\/a>, Google<\/a>, Microsoft<\/a>, HP<\/a>, Nvidia<\/a>, Adobe<\/a> whether Disney<\/a> The first prototypes of their own metaverses begin to be created and demonstrated. In line with the new trend, declarations to join the metaverse world have already been made. Coca-Cola<\/a> and VISA<\/a>. <\/p>\n\n

Sam Zuckenberg (Meta formerly Facebook) is already letting the first beta testers in the USA into his new world. The world has clearly accelerated in this category.<\/p><\/div>\n\n

\"Wykres
What is the popularity of the search term \"metaverse\" on Google? The popularity of the phrase \"metaverse\" in Google searches.<\/figcaption><\/figure><\/div><\/div>

Why the sudden twist and turn to metaverses?<\/strong><\/h2>

The year 2020 and the pandemic ravaging the world have obviously forced us to make many changes and to move our activities online. Have we, in a single moment, jumped five years ahead in our ability to work remotely? - said Verizon CEO Hand Vestberg at CES 2021. <\/p>

The introduction of pandemic restrictions has impetuously accelerated the development of online technologies, resulting in: 93% global users agreeing that this is definitely our future, 76% respondents confirming that their daily lives are already heavily influenced by these technologies, and more than 1,000,000 respondents agreeing that these technologies are our future. are already heavily dependent on these technologies, and above that, as many as 52% respondents still declared that their happiness level depends on technology, Internet access and social media.<\/p>

META's virtual domain is set to become an all-encompassing space where commerce, education, entertainment, wellness and work become accessible in a unified digital world. A space where commerce, education, entertainment, socialising, wellness and work become accessible in a unified digital world. For those who spend their time online, this new zone, with its new opportunities, could prove to be a new direction for the development of entrepreneurs, authority figures, bloggers and influencers. Let's think about what the metaverse is today and what it could become. What new opportunities can it bring? What new opportunities does it bring? Why do global brands pay so much attention to this issue already?<\/p>

Let's start with the origins of the Metaverse itself?<\/strong><\/h2>

Note: this is not a new?<\/strong>! Such virtual platforms have been in existence for almost twenty years. VSide(2004)<\/a>, Twinity(2008)<\/a>, IMVU(2004)<\/a>or the most famous Second Life (2003)<\/a> are virtual places where, just like in the metaverse, we are avatars and meet other people in a 3D world - against the backdrop of a city, a tropical island or a space station. <\/p>\n\n

Interestingly, specialist solutions have also been available for over ten years dedicated to the events industry<\/strong>. For example, the metaverses available in our Avatarland: Virbela (2012)<\/a>VirtwayEvents (2014), MootUp (2010) or Virtuworx (2010). Users access these worlds by installing a dedicated application or simply from their web browser. Avatars can talk to each other, take part in events and participate in the development of the virtual world. Avatars can talk to each other, participate in conferences, trade fairs and training sessions, and during company integration they can play hide-and-seek, go boating, play football, dance in a music club or play in an escape room. These are already powerful and versatile tools for organising online events, and with the wave of announcements of big brands entering the topic, it is becoming more and more popular.<\/p><\/div>\n\n

\"Screen
Screen from Second Life<\/figcaption><\/figure><\/div><\/div>
\"\"
Conference in Metaverse<\/figcaption><\/figure>\n\n
\"\"
Metaverse trade fair<\/figcaption><\/figure>\n\n
\"\"
Meeting in the metaverse<\/figcaption><\/figure>\n\n
\"\"
Integrations in the metaverse<\/figcaption><\/figure>
Online events in metaverse<\/figcaption><\/figure>

The world that Zuckenberg's company is creating is no longer just an online conferencing platform. It is intended to have even greater possibilities and will in its power lead to the creation of a single space for the communication of services and technologies in parallel. to create a single space for the communication of services, services and technologies in a parallel world that combines reality with virtual space. and virtual space. To enter the digital world you will need: the Internet, a computer or smartphone, and optionally you can also use VR\/AR goggles or glasses. <\/p>

Why do we need a new online virtual world?<\/strong><\/h2>

This brings us to the heart of the matter. Why do we need a second 3D Internet world? Obviously, it is a new industry. An industry and another milestone in the development of communications and the Internet. This is business as usual - a new space to be developed and filled. We are coming here for new experiences, for new experiences, for a new dimension of spending time with friends. A little bit for the trend, for change and to give direction to the development of the modern world, and a little bit out of curiosity or necessity - if you are employed by a company based in the metaverse. <\/p>\n\n

Sounds unrealistic? Not at all, such companies already exist, and the well-known Deloitte company, for example, already has its training centre in Warsaw.<\/p><\/div>\n\n

\n